As VP of Communication for IABC Ottawa, I led the chapter through a visual identity refresh aimed at restoring credibility, modernizing our presence, and building a more accessible experience for our diverse membership.

The new brand system was designed to be clean, professional, and easy to use across platforms—from our website to event materials. Accessibility was a central focus throughout: from colour contrast and legible typography to a simplified layout that aligns with digital best practices.

The result is a flexible brand that reflects who we are today—strategic, community-driven communicators—and makes it easier for others to connect with us.