About me
I’m an Art Director who loves the mix of creativity and strategy. I like digging into how people think and turning that into work that feels useful, honest, and easy to navigate.
I’ve worked across a mix of industries: tech, healthcare, fashion, retail, nonprofit, and even space. It’s given me a pretty good sense of how different people think and how design can make their experience better (or worse).
I studied Communication & Sociology at the University of Ottawa and later completed my MA in Design for Art Direction at UAL in London. This combination has helped to think about the systems we move through every day, and how design can shift how we feel and interact within them.
Methodology
Empathy
Empathy
Think about others.
How can you expand your frame of reference? Examine your bias.
Purpose
Purpose
Don't be wasteful.
What is the intention? Consider the objectives and functions.
Accountability
Accountability
Take responsibility.
Be proactive, honest, respectful, courageous, and don't fear vulnerability
Learning
Learning
Gain perspective.
Consider and compare. Find fact and fiction. Dream and question. Nothing is finite.
Authenticity
Authenticity
Consider the benefits.
Are you part of the problem or part of the solution?
Impact
Impact
Influence on others.
What are the environmental, economical and social implications?
Equality
Equality
Be inclusive.
How can you promote and generate authenticity? Consider political, social and economic factors
Holism
Holism
Nothing is exclusive from one another.
What has not been considered? Take into account mental and social factors.
These cards are a symbol of the multifaceted nature of design and the importance of cultivating a wide range of skills and qualities to create impactful and meaningful experiences for audiences.
Turn each card over for more.